Balance and alignment

All items placed on the page have their own visual weight. Weight can be added by size, color or texture. No one would put all the furniture in the corner of the room. In the same way, designers should not fill all the heavy objects in one place for their design. If there is no balance, the audience will feel that their eye is playing with them.

The measuring design can create balance by placing objects of equal weight on both sides of the center line. Asymmetrical design uses opposing weights (for example, comparing one large object with many smaller objects) to create a more evenly balanced shape.

Symmetrical designs are pleasing to the eye even though they can be annoying at times. Asymmetrical designs are usually bold and are able to bring visual interest and movement to the structure.


When the design "pops" it means there is a difference. It looks like it is leaving the page and sticking to the viewer's memory. Comparisons in web design create differences and space between objects. The layout of the page should be different in color for the elements to allow them to work together harmoniously and to make them easier to read.

When planning to work with a type, it is very important to understand the difference because this just shows that the type is the right size and weight. If everything is written in bold, the audience will not be able to figure out what is most important.

Most of the really strong and functional designs are those that use only one or two types. This is because designers can successfully make a difference by using two solid fonts or a solid type of typing that come in different sizes. If too many fonts are added, the purpose of the design will look confusing.


If designers use only 2 vibrant colors or 3 vibrant colors, they will have to duplicate several, well-designed items. Repetition often means that it incorporates and reinforces the design. When only one part of the band's poster comes in blue and sans-serif, it can be considered a mistake. On the other hand, when 3 items in a poster have a blue italic sans-serif, the motif is made and the design can be controlled.

Repetition is not only important for a single printed product. The packaging design these days relies heavily on beautiful patterns with drawings. Therefore, those who plan to do a start-up business know that they need a strong brand to display on their website, which also appears on business cards and social media, among others. Product ID needs to be duplicated.


The size of the objects and the weight of the structure and how they relate to each other. It is better to approach the design phase by phase than to the whole.

Collecting related items can emphasize their importance even if they are small in size. It could be a space at the bottom of the poster to enter ticket details or a separate bar on the site that will be used as a search bar. When all the design elements are well-balanced and thoughtfully laid out, they can achieve scale. When designers have the ability to compare, to balance the balance, the scale will appear physically.

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